AutoAlert Quick Tip:
Enhance Customer Communication with Personalized Workflows
Not all customers are the same. They know it, you know it, but your process might be saying something else. Communication is challenging. It’s even tougher when your process treats every customer the same. By simplifying communication with the customer and making it easy on your team, you can improve efficiency, customer satisfaction, and ultimately, sales.
Here’s how:
- Set up tailored dealership workflows and base them on specific customer activities and desired actions. When a customer performs action X, define the action you want to take in response. For instance, if a customer browses a specific product category on your website, you can automatically send them a personalized email with related products. With the available data, you can identify unique customer behaviors. For example, you can know that the customer in your service drive previously purchased from you and browsed your website’s vehicle display pages.
- Follow up with valuable data, and you can engage in beneficial conversations tailored to each customer. For instance, you can have a personalized discussion with a high-volume buyer, expressing appreciation for their loyalty. Instead of generic responses, acknowledge their history with your dealership. Saying, “Hey, thanks for coming back,” reinforces their loyalty, fostering a stronger connection.
