AutoAlert Executes Strategic Goals; Brings On Meg Stapleton as Senior Vice President of Strategy & Execution

IRVINE, Calif., July 14, 2016 /PRNewswire/ — AutoAlert, the industry leader in data-mining and sales-lead generation, is pleased to announce Meg Stapleton as Senior Vice President of Strategy & Execution.

In her new role, Meg will be responsible for overseeing AutoAlert’s large-scale company initiatives, new product deployment, and OEM partner solutions, as well as mergers, acquisitions, and strategic organizational development. An accomplished senior executive known for innovation and execution, her extensive background in developing and maintaining emerging organizations and positioning significant companies for further growth make her an ideal leader for AutoAlert.

Prior to her current position, she founded Casery, LLC and held positions of Senior Director of Enterprise Product Planning at Cox Automotive, Inc., Vice President of Business Development at, and Vice President of Business Strategy at VinSolutions. In addition, her leadership, management, and development skills have afforded her the opportunity to launch medical device channel sales in Europe and the U.S., as well as establish all necessary offices and clearances to accompany the product.

Meg has a passion for enabling technology, as well as executing and supporting technology via a lean and agile company framework. As Vice President of DevOps for an AI company, she implemented Lean process across Development and Customer Service, dramatically reducing ticket load, as well as writing some of the AI campaigns.

A focus on project and program management has led to Meg’s successful track record in marketing, earning her several awards such as the Summit International Award for Marketing Effectiveness, Stevies Finalist for American Business Award, B2B Marketing Campaign of the Year Finalist, and more. Her marketing experience also includes running a 50+ person marketing and website design group at VinSolutions, an AutoTrader/Manheim Company.

Meg’s vast experience and industry insights position her to take on a senior leadership role at AutoAlert. Mike Dullea, AutoAlert CEO, commented, As the company continues to grow, we seek out professionals with proven skill sets, as well as the drive and vision to help the company continue to expand on a global level. Meg fits the bill perfectly and will be able to create and execute in-depth strategies to positively impact AutoAlert’s position in the marketplace.

Along with a Bachelor of Arts, Meg has a Masters from the University of Queensland Australia, and has completed the Mini Master Project Management program at University of St. Thomas Opus School of Business.

About AutoAlert, LLC.
AutoAlert is the automotive industry’s leading data-mining and trade-cycle management platform helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. Offering the industry’s only 24/7, complete 360° portfolio management solution, AutoAlert helps dealerships build long-term client relationships that compound sales, provide better customer service, and make more informed marketing decisions. Founded in 2002, AutoAlert pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing, and training solutions. Visit to learn more about product capabilities and solutions that offer up-to-the minute consumer insights and drive dealership growth.

Media Contact:
Beth Moore
Vice President, Marketing & Creative