Ready to give your business relationships a boost? Communication is important for the success of every dealership, both between employees and customers and employee-to-employee. Good communication helps employees get to know their customers, as well as build better working relationships with each other. It’s vital to the daily operation of your dealership; without it, you’d soon notice a decrease in customer traffic, and eventually, your bottom line. There are several things you can do to promote great communication throughout your dealership, boosting business, employee engagement, and customer satisfaction. From existing technology and tools to exploring what’s new and innovative, you can make great communication a breeze by focusing on a few key areas.
Social networking is the norm for today’s consumers. In fact, the average daily social media usage last year alone was 106.2 minutes per day. That’s 106 minutes every day that people spend on social media sites looking, posting, and sharing—which gives your dealership quite a bit of time to make connections and build relationships. Remember, word of mouth travels extremely quickly online, with a majority of consumers relying on each other and previous shopper feedback to make purchasing decisions. This means it’s important to make your dealership visible to shoppers via social media, but also, it means it’s important to keep an eye on the things shoppers are saying about you. Check into tools like AutoAlert’s FuzeShield to help you monitor and manage your dealership’s online reputation.
When your dealership engages consumers via the social sites they frequent, this allows them to gain valuable insights about your brand, as well as spread the word about your dealership to their online social circles. With social platforms being so ubiquitous today—both for personal and business use—it’s helpful to utilize them to make important connections, exchange information, and connect with customers to boost business for your dealership. By utilizing valuable technology like FuzeCast, you can leverage the reach of your entire organization, empower employees to share and interact online, and learn more about what your customers care about.
But You Never Call Me Anymore
A phone call still goes a long way. While modern communication tools have limited person-to-person contact, don’t underestimate the power of a phone call. Much of our communication now takes place via online platforms, email, or even text, but when your professionals take time out of their days to make customer phone calls, they truly go the distance in personalizing conversations and interactions. If your dealership is overwhelmed and needs help to reach every opportunity, consider implementing BDC Solutions to help you focus on outbound calls and setting initial appointments. With the latest technology available at your fingertips, the possibilities are endless, and your customers will appreciate the added personal touch you offer.
Picking up the phone and calling a customer shows you care and ensures the personal touch stays in the relationships you’re building. Many customers appreciate phone calls to simply to ensure all information is conveyed clearly. Calling a customer allows you to be sure everyone is on the same page right away instead of waiting and wondering. In the end, it’s about customer comfort and satisfaction, and when you’re able to make personal connections, you’ll go a long way toward forging lasting relationships.
Keep it Simple, Sweetheart
Concise emails are key. When customer action is needed in response to your emails—whether you’re looking for a reply, a visit to the dealership, or asking someone to make a service appointment—be sure to keep your end of the conversation concise and to the point. Shoppers are constantly on the go and busy, so brevity will most likely get you the response or reaction you’re looking for.
Keep in mind, your shoppers always want to know what’s in it for them, so be sure whatever offers or benefits you’re sharing are clear and easily identifiable. Be sure to include a link to your website and contact information so customers are able to contact you in a way that’s convenient and comfortable for them. It’s also important to write a clear, compelling subject line, which will encourage more recipients to open, read, and take action on your email.
Improved communication at your dealership will help you build better relationships and interact on a more personal level with consumers, making the overall experience more enjoyable for both customers and employees. When you focus on enhancing customer communication by considering new and improved means of connecting, you’ll be showing you truly care about maintaining contact with them and being their dealership of choice. Embrace the latest technology and online resources—and streamline the tools you already have—to ensure you reach the most consumers and keep communication at your dealership top notch.