AutoAlert-Fierce: How We Took Nada by Storm
We went. We saw. We conquered.
NADA100 was a huge success for Team AutoAlert – in more ways than one. From the moment we went wheels-down in the Big Easy, it was game on. From our CEO, Mike Dullea, to sales, Marketing, Development, and our very own @SocialLittleMan, we had all the bases covered and were ready for nonstop New Orleans action once we hit the convention center.
AutoAlert ruled the floor, and we turned Booth 1455 into the busiest booth around with continuous live demos of One-to-One Intelligent Marketing and Pando, wowing hundreds of dealers and landing an armload of Automotive Website Awards (AWAs). All the hard work and preparation paid off as the team proudly accepted a total of 3 AWAs for outstanding products, including:
- An award for Sales Process for the AlertMiner opportunities platform, which detects online shopping behaviors, dealership visits, service ROs, One-to-One Intelligent Marketing engagements, and dealership website hits. Users are then able to match customers in the CRM with existing AlertMiner opportunities on the same screen, delivering valuable consumer insights and higher closing ratios.
- An award for Social Media for FuzeCast, CuratorPro, and FuzeShield products, a powerful combination that helps dealerships leverage their social reach, increase engagement, build brand awareness, and positively impact brand image through reputation management.
- A Rising Star award for the revolutionary Pando communication and collaboration platform. Much more than a communication tool, Pando’s web and mobile capabilities address dealership challenges and engage teams to make significant workflow and productivity improvements.
As NADA celebrated 100 years, AutoAlert celebrated new products, innovative platforms, and first-ever technological breakthroughs that will help our clients market more profitably and, ultimately, make more sales.
For those of you who rocked the night away with us at AutoBash, we’re glad you got to enjoy some drinks, catch a live performance of the Spin Doctors, and mingle with a few thousand of your favorite faces in automotive. We can’t wait to see you again!
We’re proud to be kicking off a strong and successful 2017 with 3 Automotive Website Awards for all our hard work. It takes a lot of teamwork, determination, and innovative thinking—and we’ve got plenty more where that came from!
Way to go, Team AutoAlert!