The Connected Dealership: Communicating to Keep Up with Today’s Shoppers
By Kendall Billman | AutoAlert Senior Vice President
Most of today’s shopping is done online, leaving dealerships with less foot traffic than they have ever had before. 63% of shoppers under the age of 35 recently reported they visit two or more dealerships before purchasing, however, only 53% of those over the age of 35 reported the same thing, with this demographic doing most of their shopping from the comfort of their own homes. The statistics dip even more for women, 46% of whom reported they visited one, or even zero, dealerships when shopping for a car. This makes it very important, now more than ever, to make a lasting first impression, make it easy for your customers to access necessary information, and ensure your dealership is the ONE they end up visiting.