AutoAlert, the industry leader in data mining and sales lead generation, announced today it has acquired The Ready Group, LLC, and its subsidiary, DirectAlert. This recently acquired entity has been merged seamlessly into AutoAlert and is being introduced to the automotive marketplace as One-to-One Intelligent Marketing, a data-driven, customer-communication solution. AutoAlert dealers now have the opportunity to implement this comprehensive, multi-channel marketing solution that will offer a 360-degree view of their existing customers.
In today’s highly competitive automotive marketplace, it’s important for automotive retailers to have a robust and targeted outreach communication solution in their arsenal that offers applications for effective and relevant communications with existing customers. Having the ability to communicate intelligently with each individual customer will not only build trust and credibility, but will enhance the overall customer experience. AutoAlert’s team of data scientists and technologists has developed a world-class big-data platform that identifies customer ownership and lifecycle milestones, providing dealers the opportunity to engage with every customer in a unique and individual manner to ensure they are receiving the right message, with the right offer, at the right time.
By implementing AutoAlert’s One-to-One Intelligent Marketing solution, dealers will experience a consistent increase in incremental sold units, as well as higher than average gross profits and ROI, while reducing their overall marketing and advertising expenses in the process. Every One-to-One Intelligent Marketing campaign includes precision-targeted, personalized mailings, two strategically-deployed emails with accompanying p-URLS, individual customer landing pages, and call tracking and monitoring. Each multi-channel campaign component includes real-time reporting and tracking mechanisms, allowing dealers to monitor and measure campaign effectiveness.
“This comprehensive, integrated, multi-channel marketing platform will become an invaluable solution for all of our clients. Not only will they have the most powerful industry-leading data-mining platform, they’ll also be able to seamlessly target top opportunities, track and measure the success of every campaign initiated on their behalf, and close more deals,” commented AutoAlert CEO, Mike Dullea. “My goal is to ensure every AutoAlert dealer-client experiences immediate bottom-line growth, as well as improved overall customer satisfaction and retention upon implementation.”
With the addition of One-to-One Intelligent Marketing, AutoAlert now offers the industry’s only all-in-one, fully-integrated solution for data mining, intelligent marketing, lead-to-sale conversions, and customer behavioral analysis—giving dealers the ability to communicate with the right customer, with the right offer, at exactly the right time.
About AutoAlert, LLC.
AutoAlert is the automotive industry’s leading data-mining and trade-cycle management platform helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. Offering the industry’s only 24/7, complete 360° portfolio management solution, AutoAlert helps dealerships build long-term client relationships that compound sales, provide better customer service, and make more informed marketing decisions. Founded in 2002, AutoAlert pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing, and training solutions. Visit www.autoalert.com to learn more about product capabilities and solutions that offer up-to-the minute consumer insights and drive dealership growth.
About The Ready Group, LLC.
The Ready Group, known throughout the industry for driving measurable results, has been providing strategic marketing solutions to automotive retailers, distributors, and manufacturers for more than 23 years. Focused solely on the automotive industry, their expertise is perfectly aligned to unleash the shear power of AutoAlert data to help retail partners drive sales and increase gross profits each month, while building brand loyalty and increasing customer retention in the process.
Vice President Marketing & Creative
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